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8

Marketing, advertising, promotion and loyalty and reward programmes for customers

8.5 Loyalty and reward programmes

  For your information

This part 8.5 applies only to loyalty programmes as defined. The pronoun ‘you’ used in this part must be read as customers who are members of the loyalty programmes.

What we will do

What we can do

We can partially or completely restrict the availability of any goods or services in exchange for loyalty credits or awards during any specific period of the programme.

  For your information

When we offer loyalty credits, they are regarded as a legal medium of exchange, and you can use them in exchange or as payment for the specified goods or services that the loyalty programme offers.